A landing page design for Qoruz, an influencer marketing company to drive in sign-ups from Genz micro-influencers by creating a positive FOMO effect on the users.
See my work
150% rise
in micro-influencers joining the platform
65% increase
in successful brand-influencer collaborations
As a solo designer in my first job, I was tasked with designing the homepage for a client, knowing that their decision to work with the company for future projects would hinge on the success of my design. With the trust and support of my employers, I was able to create a stunning and effective design that impressed the client.
Qoruz is a leading influencer search engine that helps influencers boost visibility and collaborate with top brands. With 6000+ brand sign-ups, they've achieved success in connecting brands and influencers. Now, they’re focusing on driving micro-influencers to increase visibility.
I helped redesign their landing page to enhance credibility and replace the outdated Google form, ensuring a more professional and effective approach to attracting influencers.
Qoruz, without a dedicated landing page for influencers, struggled to offer a seamless entry point, particularly for micro-influencers. The goal was to design a professional and user-friendly landing page, creating a FOMO effect, to enhance onboarding and collaboration experiences.
My Role & Team
Shivani Mehta
UX Designer
Kanika Khurana
Mentor
Ruchira Godave
Project Manager
Tools
Desktops, Mobile Phones
Created for
Desktops, Mobile Phones
Live Demo
What is Qoruz and it's goals?
Discussed the overview of product & project
Who are ProCreators?
Introduced the Pro Creators who’ll be working on this project
Our design process
Gave an overview of our design process & the working model
Tools that will be used
Outlined the list of tools and soft wares that will be used for this project
Final Questions for the team
Developed a questionnaire for product understanding
Exploring a company's features helps users access services that fit their needs, enabling them to make informed decisions.
Using data and testimonials enhances a business's credibility, offering users proof of its success and positive customer experiences.
It offers a simple, straightforward explanation of the platform’s workflow, helping Gen Z users navigate easily without feeling overwhelmed.
Case studies are effective tools for influencer campaigns, showcasing the successful outcomes and measurable results from strategic partnerships.
As a Gen Z Micro Influencer, I strive to connect with relevant brands directly, without any middlemen, and have greater control over brand collaborations. My primary goal is to increase my visibility and gain access to exclusive deals and promotions that align with my values and interests. Therefore, I am looking for a user-friendly platform that offers a seamless experience, making it easy for me to understand and navigate.
Presence of middlemen
Obstacles due to middlemen and irrelevant brand collaborations
Less visibility
Lack of visibility and recognition as a micro influencer
Not tech- savvy
Difficulty in understanding and navigating complex technology and features
Increase visibility
Increase visibility & connect with relevant brands directly
Relevant brands
Access opportunities that align with fashion, beauty, and lifestyle interests
Easy to use tech
Use a simple and user-friendly platform
As a Gen Z Micro Influencer, I strive to connect with relevant brands directly, without any middlemen, and have greater control over brand collaborations. My primary goal is to increase my visibility and gain access to exclusive deals and promotions that align with my values and interests. Therefore, I am looking for a user-friendly platform that offers a seamless experience, making it easy for me to understand and navigate.
Obstacles due to middlemen and irrelevant brand collaborations
Lack of visibility and recognition as a micro influencer
Difficulty in understanding and navigating complex technology and features
Increase visibility & connect with relevant brands directly
Increase visibility & connect with relevant brands directly
Increase visibility & connect with relevant brands directly
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The layout of all the sections was minimal and clean
Not convinced by the screaming orange color
The blobs took more attention from rest of the sections
The color used for CTA was also used in some of the graphics which was misleading
Changed the screaming orange to subtle blue
Reduced the opacity of the blobs and made it more minimal
Used their logo color for the CTA and changed the rest of colors to eliminate the confusion
Changed the screaming orange to subtle blue which they loved
Reduced the opacity of the blobs and made it more minimal
Used their logo color for the CTA and changed the rest of colors to eliminate the confusion
The bold title creates a FOMO effect, enhanced by real-time activity pop-ups and an interactive animation, capturing the user's attention and enabling them to take swift actions through the prominent CTA.
After grabbing the user's attention, the next step is to establish trust by substantiating the benefits of joining Qoruz with concrete data and numbers. This adds credibility and persuades users to take action.
But that's not all; We'll also highlight the company's unique selling points, supported by engaging graphics, to give users a more compelling reason to explore further.
Unclean design
Not mobile-friendly
Difficult to add 5000 brands in this layout
Unclean design
Not mobile-friendly
Difficult to add large number of brands in this layout
Clean design
Mobile-friendly
Difficult to add large number of brands in this layout
Clean design
Mobile-friendly
Displaying "5000" in the title itself and chaning the logos after some delay
Clean design
Mobile-friendly
Displaying "6700" in the title itself and changing the logos after some delay
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Following brand style
Not Mobile-friendly
Horizontal scroll of icons not intuitive
Following brand style
Mobile-friendly
Cluttered design and lack of heirarchy
Following brand style
Mobile-friendly
Cluttered design and lack of heirarchy
Following brand style
Mobile-friendly
Clean design with proper visual heirarchy
A section break that provides users with the opportunity to take appropriate action
A section break that provides users with the opportunity to take appropriate action
Categorized video testimonials from contented influencers within specific industries can significantly bolster trust and inspire action among potential users.
Frequently Asked Questions (FAQs) to offer valuable information and answers to common queries, enhancing user understanding and trust.
Frequently Asked Questions (FAQs) to offer valuable information and answers to common queries, enhancing user understanding and trust.
The animation begins with the Qoruz logo, establishing the brand presence.
The logo seamlessly transforms into a dynamic search bar, symbolizing how brands use Qoruz to discover influencers.
It shows the keywords that brands use to search for influencers on Qoruz
A captivating loading animation illustrates the platform's process of finding the best match for brands.
Influencers are carefully shortlisted and presented to brands, highlighting the personalized and targeted approach
Direct communication between brands and selected influencers is depicted through a WhatsApp message interface, emphasizing the convenience and efficiency of collaboration
The animation concludes with the Qoruz logo, forming a visually appealing loop
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The Gateway to Future Collaboration
The outcome of the homepage design held tremendous influence in the decision-making process of clients to consider future collaborations with the company. It was crucial for me to ensure that the final design not only met but exceeded their expectations
Mobile-first approach
Designing with a mobile-first approach posed a challenge as it required prioritizing and optimizing the user experience for smaller screens while ensuring seamless responsiveness and consistent design across different devices. It involved adapting content, navigation, and interactions to meet the unique constraints and user behaviors associated with mobile devices.
Mastering After Effects in a day
Learning After Effects in just a day and delivering the desired output posed a challenging task, requiring rapid skill development and application of complex animation techniques.
Shivani is creative and very proactive in her work. She was able to come up with out-of-the-box ideas during design brainstorming sessions and was able to produce design solutions along the same lines. Taking up ownership of a task is a stellar quality she possesses, something that very few professionals have at her level.
We worked on a couple of Projects together. I realised that Shivani has amazing research & exploration skills in UI/UX domain. She understands the design very well and brings that into reality very nicely. Her work depicts the quality of deliverables she produced.
